WMPF-LP 91.1FMWMPF is a non-commercial, Non-Profit volunteer operated radio station serving the River Valley Region of Western Maine.
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F.C.C. Guidance on Underwriting Spots
"Although an LPFM licensee may broadcast underwriting announcements identifying entities that donate to the station by name, such announcements may not promote an entity’s businesses, products, or services. In addition, such announcements may not contain comparative or qualitative descriptions; price information (sales or discounts); calls to action; inducements to buy, sell, rent, or lease; and excessively detailed “menu listings” of services offered by the entity. The Commission has not adopted any quantitative guidelines on underwriting announcements, but it has found that the longer the announcement, the more likely it is to contain material that is inconsistent with their “identification only” purpose. At the same time, however, the Commission has acknowledged that it is at times difficult to distinguish between language that promotes versus that which merely identifies the underwriter. Consequently, the Commission expects that licensees exercise reasonable “good faith” judgment in this area and affords some latitude to the judgments of licensees who do so."
Here is a link to further guidance from a legal resource:
https://www.commlawblog.com/2009/03/articles/broadcast/lpfm-stuck-with-20k-fine-for-advertisements/
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